Candid information marketing success case studies

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 "Information Marketing Millionaire's "Brain" Transplant...

 

"Here's Every Shred of Yanik Silver's Information Marketing Knowledge Extracted and Distilled Down to a Comprehensive Step-by-Step Formula to Duplicate His 7-Figure 'Kitchen Table' Empire"

 

Discover How You Can Sneak Away with The Exact Same Secrets Revealed During Two Sold-Out $15,000.00/per person Workshops...all for a tiny fraction of a fraction of what others paid!

 

"I'm Convinced Nearly Anyone Can Use These Same Secrets to Make Themselves A Personal Fortune From Just About Any Hobby, Interest, Passion or Niche...Guaranteed! Or I'll Give You A 100% Refund and A $250 Penalty Out Of My Own Pocket!" -

 

Dear Internet Friend,

 

Remember the old ‘B-Movie' science fiction flicks with aliens or Mad Scientists sucking out brains of unknowing victims? Well what you'll hear about here is probably the closest thing to a brain transplant for information marketing & creating Internet wealth...

 

But before we dive in - let me share a few recent stories with you...

 

2 years ago Liz Sherwood had just given birth to her daughter and came to realize that in Texas there was no law that once you went away on maternity leave you were entitled to your same job back.

 

She really wanted to stay home with her new daughter and basically HAD to create income. Liz decided she was going to do it online and came to me with a germ of an idea. We talked it over, brainstormed and honed it. And all our refinements paid off to the tune of $58,000.00 in just 30 hours of her product release. Now here's the best part -- this $58,000.00 was actually monthly recurring revenue until customers dropped out. Not bad for a youth pastor with no marketing experience and her very first info product.

 

Okay how about this one?

 

I have a soft spot in my heart for young entrepreneurs and this "kid", Nathan Morris, from North Carolina emails my office about his situation. He told me he'd read one of our introductory programs and was starting to make about $1000/month online from his college dorm room. He wanted to know if I would meet him for coffee. Typically I don't do that without charging a very significant consulting fee but this time I made an exception.

 

Nathan drove up 12 hours for that cup of coffee but he walked away with a game plan to earn 6-figures from his tiny list of 2000-some people. Wait until you hear the niche he sells to -- it's so crazy and it could only work online. Nathan sells to enthusiasts who want to take the engine out a Honda Accord and move it to their Honda Civic to make it go faster! The best part about Nathan's story is his Mom accusing him of dealing drugs because he started making so much money selling information products after our meeting. ;)

 

Here's one more but with a different starting point...

 

Jerry Clark was already successful in his own right before we met. He was an in-demand speaker and trainer making millions selling from the stage. But that was the problem. He had to be on planes, living in hotels and traveling around the world to make that kind of income. And with the birth of his new son, Isaiah, he wanted to be home -- but he didn't want to reduce his income. Jerry applied just a few simple ideas for leveraging his expertise and turned them in a six-figure annual, recurring payday! And the best part is he's just getting started with his new lazy method for earning income with information products.

 

All of these stories (and many others you'll hear about shortly) have one major thing in common...Freedom!  

 

Freedom to do pretty much whatever you want, almost anytime you want and let the Internet pay for it!

 

It's this same kind of freedom you can achieve and I'm so sure of it I'll place $250.00 of my own money on the table as a kicker. (I'll explain more about this unprecedented guarantee in a moment).

 

But before we get to that let me share with you my own story of how all this started.

 

My Silly Idea At 3 O'Clock in the Morning...

 

I stumbled onto all of this by accident back in January of 2000. That's when I woke up in the middle of the night with an idea to try online. I literally jumped out of bed and registered the domain name at three in the morning, much to the dismay of my wife, Missy.

 

That first site (still making money hand over fist) is called Instant Sales Letters. Just last month it brought in $13,509.84 (and that's a slow Summer month).

 

The great thing is I haven't really touched that site in about 5+ years...and each year it still rakes in a solid 6-figures totally on autopilot. (Click here for video proof of this and much more!)

 

Combined, all my websites selling e-books, content and info products raked in $3.1 Million last year. Don't worry if you can't relate to that kind of number yet because I started off small just you might. My first site brought in $1,800.00 the first month and then $3,400.00 the 2nd month...and very quickly jumping to $9,400.00 in the 4th month.

 

I have websites in all sorts of different subjects. From fitness to artistic techniques to houseplants and more. Even my wife sells a "thank you" letter product that started making her money within 1 week of putting it up. All of these are just additional, passive "online oil wells" because once you figure out the system it's like a "cookie cutter" and you can keep putting up more and more.

I started out of my 1-bedroom apartment with just a glimmer of an idea for my first website. (Yeah, I know this sounds like an informercial already -- but I promise I will not show you how to place tiny classified ads.) ;) 

And now today, I have dozens of successful websites bringing in automatic cash flow for me regardless if I work or not. Frankly, I've thought about "retiring" but I love being a part of so many success stories that those keep me going. In fact, I get dozens of unsolicited testimonials every month like this one...

Todd Brown was so excited by his change that he even sent me this homemade video of how much I've helped him by showing him the potential profits from information products.

If his story sounds exciting -- you'll want to hear about the 7 reasons it's easier to make money selling information than just about anything else...

 

7 Reasons Why Selling Information

Might Be the Best Business in the World:

 

      Reason #1: You have no competition. Everything you sell is copyright protected so you can't be "knocked off".

 

      Reason #2: Incredibly huge profit margins. People aren't paying for bits and bytes, a bunch of CDs or paper & ink they are paying you for the value of the information. In fact, with a digitally delivered or ‘downloadable' product your profit margin is nearly 100%. (Compare that to any giant online retailer who can only compete on price and eeks out a slim single digit profit margin.) Or with a physical information product you can easily 10-to-1 margins or more.

 

      Reason #3: You can work from anywhere you wish. It doesn't matter if you're playing beach volleyball in Aruba or skiing in the Rockies. You can run your business from anywhere you can find an Internet connection.

 

      Reason #4: You can set up your business so it works on complete autopilot That's how my web sites work right now with about 90% of the ‘hard work' handled automatically. (Of course, a real person still needs to jump in every once in awhile but once you get your system down it really is only a few hours a week to keep it all going.)

 

      Reason #5: No need for employees. I have absolutely zero employees (it's just Missy and I running the whole show) and I couldn't be happier not to deal with all those headaches and hassles. We do have 2 virtual assistants and one ‘tech' guy on retainer but no real employees.

 

      Reason #6: Incredibly low start up costs. You don't need a factory or even a store front because you can run your business in any spare space a computer fits. I actually started from the corner of our living room in our 1-bedroom apartment with $800. Today you can get going for way less! Your biggest costs will probably be finding a good web designer. (Don't worry -- I'm a total "techno dunce" and I'll give you some of my go-to-guys to help you!)

 

      Reason #7: You get paid over and over again for work you do one time. Once you create your information product you can keep selling it over and over again. The work is done one time and you repeatedly profit from it. That's incredible leverage so your income isn't tied to the number of hours you work.

 

Those are my own personal reasons but check this out...

 

At last count I've had over 508 people post to my InternetLifestyle.com blog detailing their own reasons for WHY information marketing is the best business in the world.

Here are just a few of those comments:

(See if any of these strike a chord with you)

 

Patrick Clark Says:

"...An information product based business would further my journey towards financial freedom. It would allow me to spend more time with my wife and soon to be child that we are in the process of adopting (my wife and I cannot have biologic children), start the process on adopting a second child, and accelerate our plan to form a family foundation that would help educate and motivate those less fortunate to start and realize a path to financial freedom..."

 

Bill Beavers Says:

"...The one thing that interests me most about the info marketing business is that it can literally be done from anywhere (if you utilize the internet) and most of what needs done can be automated and/or out sourced. I enjoy the idea of being able to spend more time with my family and taking my son to school and picking him up after. In my opinion, if my info marketing business is set up properly, it can allow me freedoms that only this type of business would allow. Not to mention the fact that I would have no employees, the ability to create residual income and the ability to recreate new products when necessary. This would be similar to making money like a rock star and collecting royalties from your work for years to come..."

 

Anthony Smith Says:

"...If I want to take my information product and give it away for free to generate leads, I can. I can also use it to sell directly to the end user, sell the rights to it, sell the master rights to it, the private rights, and even put it into a print book format (hardcover or paperback). I can even turn it into a full home study course or paid workshop or seminar. In other words, it's a business where I can not only be passionate about the subject matter, but also package it in any way that I want. Plus I know that if I offer it as an ebook, audio, or downloadable video that there are no shipping costs involved. So it costs less to get started as compared to any other kind of general brick-n-mortar business..."

 

Penny Chow Says:

"...I think information is the greatest product to be selling because you are providing
1) High value information to individuals at a cost that is affordable to them.
2) No distribution problem, a plus if you don't drive.
3) I have just started a Google adwords program and have started to see some results with this program.
4) I am looking to provide greater content, increase exposure to my products, and quadruple my income..."

 

Marnie Says:

"...This business allows me to follow my passion in life, and wake up in the morning feeling like I have something meaningful to share with the rest of the world..."

 

Dan Boyle Says:

"...Information Marketing as a business is also great because there are so many small niche markets that you can target and make almost a full time income. Few other businesses can really do that. I also like the vertical or horizontal shifts you can make with your market and create a whole new business for them..."

 

Joyce Leong Says:

"...I would think selling information is the best business to be in because, most people are online for practically for 2 reasons: 1) to look for information, and 2) to be ready to make purchases. And for personal reason, is simply because I want to create financial freedom, and help others solve their issues with my information, knowledge and strength..."

 

Ken Eller Says:

"...The reason why I personally feel Information is the best business to be in is because it is UNLIMITED in almost every way. It is truly an open up your mind and CREATE business! Unlimited in Creativity, Business Models, Marketing, Niches, Wealth...Not just financial Wealth but leveraging your time and efforts and producing the Wealth of making Choices of where to allocate your time. Spending time with my 2-year-old daughter and my wife is a HUGE Wealth that the Information Business will provide for me. I guess I should just ultimately sum it up with your words "Internet Lifestyle". The Information Business is the best business in the WORLD because it can leverage you into the Internet Lifestyle..."

 

Sue Says:

"...Selling information is great business -- people are hungry for information. So for almost any area of expertise, you can find people who want information about it.  Selling information online has numerous advantages over offline marketing:

· Start-up costs and ongoing overheads can be kept low
· the business can be operated from any location where Internet connection is available.
· Potential market is global
· product is instantly deliverable, providing the customer with instant gratification
· Online delivery removes the need for physical inventory, therefore there are no handling/shipping hassles or costs, and no need for physical storage space.

Automation of processes allows development of passive income.  There is potential for large income..." 

 

Chris Budd Says:

"... Offering ‘wanted information' to a ‘hungry audience' via the Internet, is the largest 24/7 marketplace you could ever wish for, or could ever find in several lifetimes, and all with such low overheads, in-fact, with overheads to profit potential so great, would make every premise-based business throughout the world, quiver, howl, and weep, all at the same time."  

 

David Says:

"...I think Selling information would be the best for a number of reasons.

1. You don't have to manufacture it., no or very low overhead. No storage problems. can be compact .

2 Price point is very good.

3. Can produce on demand. Don't have to hold a lot of inventory.

4. Can be delivered electronically or by other means.

5. You can add on to the package. Example: If you had just printed material you could add video or audio or all three. It can give more Value to your Product.

6. You can update it without going through a lot of retooling or manufacturing.

7. You have greater control over your product. Once you have your information pack you just copy it over and over again.

8. Selling information is self-empowering. It gives a person confidence to do something for them selves and I like that. I can identify with that.

9. Feed a man a fish and you feed him for a day teach a man to fish and you feed him for a lifetime. Information will not wear out or the color won't fade.

It won't gather dust and doesn't need to be maintained. You don't need to feed it weed it water it or repaint it or Grease it. It won't spoil and you can't soil it.

10. Information products are protected under the First Amendment. Freedom of speech. So you have privileges other products don' t have.

11. And Best of all it gives you FREEDOM and mobility to sell your product from anywhere in the world. You are not tied down to a certain location. You can travel if you like."

 

Carrie Says:

"... I admit that I'm a beginner and a dabbler, but I believe that selling info products is the best business to be in. There is always a demand for information and with new information always coming into being, people are willing to pay for newest and best compiled information products rather than sift through it for themselves. So, information products are the best to sell because their is a never-ending need for them."

 

Giak Ling Lee Says:

"... My understanding from dabbling in Internet marketing is that it a low cost business but the return is limitless. The opportunity to make it big is limited only by the imagination. It is therefore great for a newbie who may be short on financial resources but long on ideas."

 

Joseph Ratliff Says:

"...  I think that selling information is the best business to be in because of two primary reasons.

1) Flexibility. I can sell information on so many different topics that if I pick a niche to market in, and that niche ever "dries up", I can simply switch to a different niche all over again. Also, multiple streams of income can be built from here.

2) Profitability. There are enormous profits to be made in information marketing. Whether you make a solid product such as a binder and dvd with cd set...or an ebook...or an ebook leading to the sale of a bigger course...it all has a profit margin that is HUGE because the cost is low to produce the product. Add a successful marketing campaign to that, and the results can be huge."

 

 

It's for all these reasons and more I truly think Information is your key to creating the freedom, wealth and security you deserve. Now imagine how much faster you get your information business up and going (or take it to the next level) by having a step-by-step blueprint from someone who's actually done it!

 

Proof That I Really Do "Walk The Talk"

 

Only six months after starting my first web site - our daily deposits were ranging anywhere from $384.79 to $789.61:

 

Now, today it's not unusual to take in $1,500.00/day, $2000.00/day or more:

 

 

And the money has kept coming in and even increased year after year:

These are documented daily deposits from just one of our accounts. And all of this is actual money that was deposited in my account automatically from my website while I'm sleeping, working on other projects or just hanging out.

 

Or on the days we have promotions going on -- things get really exciting!

 

 

 

Now keep in mind these figures represent my own results. I am not guaranteeing or implying you'll do as well. (You could even do better like some students -- or not.) Plus these amounts are gross not net but I do have a VERY healthy profit margin with an extremely low overhead.)

 

My methods are so exciting I've been featured in the following publications:

 

 

Of course the money (and attention) is great - but there's actually a much bigger benefit to having an Internet business that runs itself almost completely on autopilot - and that is the freedom we talked about!

 

Now I have the time to do pretty much whatever I want to...

 

Time to have fun...

 

I go play volleyball, work out at the gym, go for a walk to the park with my kids or just plain goof off pretty much whenever I want. I never put on a suit except for a funeral or wedding and I typically work in a pair of flip flops and shorts.

 

Actually, most of my friends and my neighbors wonder how I'm driving around in a brand new Aston Martin and how my wife, Missy, and I can take off for so many trips. (In fact, some of the most recent ones that come to mind are Hawaii, Italy, a Caribbean Cruise, Australia, Aruba, and even spent 2 months living on the beach in California where we rented a house and just brought our laptops. All while my web sites kept pouring out orders and putting more money into the bank account then when we left.)

 

Hawaii

 

Living in Manhattan Beach, CA for 2 ½ months

 

Off in Australia visiting the Koala bears

 


 

Plus, now that I'm a father, I have the time to watch my son and daughter grow up. With our 2-year old, Zak, I got to witness every little moment from his first real smile to his very first steps. I'm usually the only father at his ‘My Gym' class and I get a kick out of it. Plus now with our new 2 ½ month-old, Zoe, I get to do it again.

 

Personally, I get my thrills from any kind of exciting experience like Running with the Bulls, bungee jumping, sky diving, Baja racing, exotic car road rallies, Zero G flights, an even upcoming trip into space on Virgin Galactic.

 

 

I know for some people these kind of outlandish adventures aren't for them -- but if there is something you're passionate about and excited for you can do it thanks to the income generated online with your information marketing business.

 

To date, I've single-handedly sold $12,000,000.00+ online & offline and if you can name a type of information product -- I've probably been involved in it....

 

I'm talking all price points from price points from $17 - $20,000.00 covering eBooks to Audio to Video to Teleseminars to Home Study Courses to CDroms to Resell Rights to Software to Live Events to Coaching Programs to MasterMind programs. Frankly, you'd be hard pressed to name an aspect of ‘info' marketing I haven't been involved in. In fact, here's...

 

A Quick Glimpse At My Information Marketing Track Record:

 

      In 1998, my very first information marketing business selling to a small niche of 10,000 prospects produced $150,000/year.

 

      4 different products have eclipsed the monumental 7-figure mark for sales and one of them was a just simple $40 downloadable product.

 

      My free viral ebooks, which are specifically designed to sell other products, have been downloaded over 3,000,000 times online (and this is probably a very conservative estimate).

 

      Last 5 launches have all broken $100,000.00 in their first 7 days of release.

 

      Held the largest Internet marketing only conference with 521 attendees for my "30th Bday Bash".

 

      Sold-Out a $14,497.00 "Apprentice" program (Yes, before Trump!) and created a wait list using nothing more than email. Side note: Participants not only paid the hefty program fee but also a 12% royalty on sales!

 

      Brought in over $500,000.00+ selling rights to pre-existing products.

 

      Sold over $212,117.00 in one hour from a single 1-hour teleseminar.

 

      Little print newsletter generates over $650,000.00/year and it's barely been promoted.

 

      Created the "Underground Online Seminar™" which was sold out every year weeks in advance of the actual event. (This single event has exceeded 7-figures in income each year.)

 

      Designed a Peer-Advisory MasterMind Group. In the first year 18 individuals paid $15,000.00 to be part of this group which met 3x/year. In the second year I've added one more group and raised the bar up to $20,000.00 per person. (Just these 2 groups alone are worth an extra $400,000.00+ in NET profits.)

 

I love MasterMind groups because if done right they require significantly less personal time and can create disproportionate profits for you. The big secret is when you bring the right people into your MasterMind group they'll end up doing the heavy lifting and it actually works out better than any type of one-on-one coaching or mentoring.

 

      Initiated a group coaching program for $7,500.00 per student. Allows you to get paid more by going away from one-on-one coaching.

 

      Held numerous small workshops on specialized topics ranging for $3,000 to $10,000/person. (What's more, I packaged up the DVDs/Audios from these events for hundreds of thousands in additional profits that's still selling strong.)

 

      Developed multiple high-end "e-classes" which were $2,000.00 for tuition and always sold out with days of announcing each new class. (One of the best ways of getting significantly more for roughly the same content but only giving limited access to students via email homework assignments.)

 

      Modified an existing information product (kit) for Cosmetic Surgeons into a high-priced, done-for-them service type business. Went from a $900 sale to a $43,500.00 per year revenue stream from those doctors.

 

      Licensed existing content Internationally and for other marketplaces where I'm not currently involved in for extra 5-figure and 6-figure windfalls. And more...

 

Here's the bottom line, never before have we lived in such a time filled with immense opportunity to do your own thing...quickly and easily.

 

I know you might be skeptical and that's totally understandable.

 

That's why even more exciting than my own success is the success of my students, who have gone on to build 6 & 7-figure businesses selling information in every conceivable field.
  • Investing
  • Business
  • Music Lessons
  • Fitness
  • Obsessive/Compulsive behavior
  • Sports
  • MLM
  • Child Development
  • Business-to-Business training
  • Professionals
  • New age development
  • Natural medicine
  • Dieting
  • Self-Help
  • Real Estate
  • Work-at-home Moms
  • Pets
  • And lots more...

 

Here Are Just a Few Of Our

Information Marketing Success Case Studies:

 

  "On Track to Break $1,000,000.00 in Sales This Year..."

CASE STUDY: Brett Fogle

LOCATION: Boca Raton, FL

MARKETPLACE: Investing & Financial (And Others)

BRETT'S PERSONAL LIFE BEFORE: Before learning some of these strategies, I was working 18 hour days trying to run and grow my online business with not much time freedom or time to spend with my girlfriend.

 

BRETT'S PERSONAL LIFE AFTER: Now I have much more time to enjoy life—spend time with family and friends... vacation 3-4 times per year. I bought a beautiful home in Boca Raton Florida and just got the car I've always wanted... a Porsche 911 Turbo including a new driveway to park it on.  We can now afford to outsource much of the tedious order taking and customer service and enjoy more time and financial freedom.  I'm not a slave to my computer anymore and now have a steady reliable online income.

 

BRETT'S BUSINESS BEFORE: Before I used your ideas and strategies, my business was limited to one drop-shipping website that was limping along and making only several thousand dollars a month in profits and only a couple thousand subscribers.

 

BRETT'S BUSINESS AFTER: After using your materials and strategies... that same business generated over $570,000 last year and is on track to break $1,000,000 in sales this year.... We have one affiliate who has sent over $120,000 in sales to us alone.  I've also used these same affiliate/JV strategies to launch and grow an info-product business to over $750,000 in sales in under two years with zero advertising!

 

THE BOTTOM LINE:  I have the satisfaction of knowing all my hard work paid off and was worth the early sacrifices.  The biggest Ah-Ha has been how powerful affiliates can be to growing your business quickly and with zero cost to you.  As you keep adding new quality affiliates, your income continues to grow and grow...

 

The people with the best information online are the most successful.  Don't try to figure all this out on you own—it's much better to leverage what other people have already discovered that works!

 

As a general rule, the most expensive resources, seminars, products are usually the ones that add the most to your bottom line! Look at it as an investment in your future, and always, always re-invest in new tools to grow your business.

 

 

  "...From Dot-Com Bubble Bust to Making Serious Bank Online With Salsa Dancing..."

CASE STUDY: Fernando Cruz

LOCATION: Hoboken, NJ

MARKETPLACE: Salsa Dancing

FERNANDO'S PERSONAL LIFE BEFORE: I know many people hate their jobs... but I took a survey and yes -- my job was the worst in the world.

Seriously, I had been a high-level employee in the world of technology and IT, but after the dot.com bust I was laid off. After 2 years of not finding work, I was in bankruptcy -- lost my car, my house and a small 8 unit hotel I owned out of the country.

 

I was living in a bedroom where I shared a single bathroom with 3 other families. The room I lived in was so small the only thing that could fit was my full sized bed and a small drawer set where I kept my belongings. I didn't even have a phone... so when I had to call someone I had to go about 2 blocks to a public phone. That may not seem like a big deal, but since I was on the East Coast at the time, during the winter months it was no fun at all.

 

All this happened because I was too stupid to accept the fact that high-tech was dead... at least in what I had expected of it. But one day, I woke up pissed off at the world. I decided right there that in no way would I be living like that. That's when I decided to go into business for myself.

 

FERNANDO'S PERSONAL LIFE AFTER: Well, today I own property in 2 states. I've got a beautiful wife and a baby daughter -- she's going to be 2. In the last 2 years, we've been on 5 vacations. We've been to Mexico, Dominican Republic and Fiji. We each have our own car plus a nice SUV for the baby. But most important of all is the fact that neither one of us had to miss a single event in our baby's life. Since we didn't have to report to a job somewhere we were both there for the first everything...

 

I think it's pretty amazing when you realize you're capable of so much more. I think also it helps you with gettin' over your fears. I mean, I was desperate and HAD to do something. Maybe that was a blessing because had I been comfortable, perhaps I wouldn't have been so intent on making it a success.

 

But more likely than not, most people don't do anything because of fear... so achieving success in this area has given me a whole new perspective on fear and how to handle the unknown.

 

FERNANDO'S BUSINESS BEFORE: That's a pretty funny question because before using your ideas like testing and tracking, I had NO IDEA what my business was doing.

 

The fact is though, I had ZERO in sales. Big fat 0.

 

That's not an exaggeration either. You may remember I emailed you a long time ago venting about it. You graciously gave me advice and I made some changes and purchases which turned out to be the best investments I had made. In terms of subscribers, I'd say I had about 500 subscribers and getting about 2 a day.

 

FERNANDO'S BUSINESS AFTER: Ok... today after applying your copywriting techniques and strategies, as well as other techniques like upsells, using Thank You pages, co-reg and others -- I get about 80,000-100,000 visitors a month. I've got an Alexa rank of 34,695 -- the highest of anyone in my field -- and about 97,000 subscribers.

 

The biggest benefit has been the ability to partner up and JV with some of the bigger names in my industry. When I first started, NO ONE gave me the time of day -- I was too small. But now they come to me. It seems like there's a never-ending supply of JV opportunities. I can't even put a number on it for future earnings, but as of the last 2 years I would say it's been a solid $300,000.

 

THE BOTTOM LINE: First of all, stop ^$&*^# around. Sorry for being so blunt, but the fact is you either gotta be very desperate or very motivated to take action. I was desperate and therefore motivated... but being in a situation like mine can be a very bad thing too. So really, whatever money you're going to spend is NOTHING compared to the years of trial and error. Do whatever you have to do to motivate yourself. Most people in this world live average lives because they have average motivation and average habits.

 

Instead of spending that money on crap you don't need, spend it on yourself. Another thing I'd say is to give me a call. My phone number is 408-888-3993 and they can leave me a message. If they really think that this is all bull -- I can supply them with copies of everything I have for them to review and see for themselves.

 

The funny thing is that most people won't call because again -- they're too afraid. So if they're undecided, they need to figure out what fear is stopping them and then attack and demolish that fear. Finally, I'd have to say to give it a shot. Most of your products have guarantees anyway... so what the heck -- they've got nothing to lose but a bit of time.

 

 

  "Over $200,000.00 per year Being Totally Computer ‘Illiterate'..."

CASE STUDY: Barbara Salerno

LOCATION: Highland Park, NJ

MARKETPLACE: Health & Wellness

BARBARA'S PERSONAL LIFE BEFORE: I owned my own home but had lots of debt and never enough time or money for what I really wanted -- which was to be independent of a job per se, and to be creative and inspirational in my work.

 

I had always wanted to be my own career -- to develop my own talents to make my livelihood from. I had a very good corporate job for a fortune-100 company, but was bored and had long ago hit the ceiling professionally and salary-wise. Things were looking a little bleak at times, but I always had faith that I could change things -- given the right opportunity and tools.

 

BARBARA'S PERSONAL LIFE AFTER: I found the right tools in Yanik's marketing materials. Now I have a bigger/nicer home than before in a much better neighborhood.

 

I just purchased a second home -- a vacation condo in my favorite area of the Southwest. And best of all... I am leaving my dead-end corporate job in five months! Then I'll have the time to really devote to my website ideas, niches and businesses -- and there's no telling what other opportunities may come my way!

 

I have found new talents and abilities that I didn't think I had -- like having good instincts for business and being a fairly good salesperson. It has given me renewed confidence in myself as being my own boss, and it rewarded my tenacity for knowing that all those years, life really COULD be better than it had been.

 

BARBARA'S BUSINESS BEFORE: I started a small website in June 2003 as a hobby only. I hoped to make about $250 a week. By end of that year, I was getting about 150 hits per month and averaged about $350 per week -- profiting about $250 per week. I had no subscribers because I knew nothing about list-building back then.

 

BARBARA'S BUSINESS AFTER: My website now gets about 500 hits per month and averages about $12,000-$13,000 monthly. Profit is in the $7,000 range... and I am just starting a newsletter for my subscribers. But I am now leading into more directions on the internet with more websites and niche ideas. So the benefit is immeasurable and continues to develop for me. In hard numbers I would estimate a few million dollars... and I'm only just getting started!

 

THE BOTTOM LINE: Yanik's tools have been so instrumental for me, because I had been willing to work with them. After all, I haven't even begun to use 30% of what I've learned yet. Plus, if someone like myself with zilch internet marketing skills and totally computer-illiterate could profit to $200,000 per year in less than 3 years... hey, the sky's the limit.

 

 

  "Truly Have a Business on MY Terms..."

CASE STUDY: Chris Zavadowski

LOCATION: Centreville, VA

MARKETPLACE: Network Marketing, Theater (and Several Others)

CHRIS'S PERSONAL LIFE BEFORE:  Honestly, my life was pretty good before I met you, but in the theater world (which is my background), even as a professional you don't earn much money.  I was making $135/week with my first professional gig and only $500/week on a recent project (even $200/week during a show at the Kennedy Center!).  While I absolutely loved those projects, that income level doesn't allow me the freedom to enjoy life as much as I'd want and still follow my passion.

 

CHRIS'S PERSONAL LIFE AFTER: Rarely do I have to set an alarm clock and I can pick up and go whenever I want.  I have close friends and customers from literally all over the world and get to work on theater/music projects -- my big passion -- whenever I feel like.... but this time on MY terms and schedule.  If I want something bigger and better (whether its business or theater), I now have tools and techniques that I can implement to achieve that. 

 

My thinking has also expanded -- so I set my goals higher now and think much bigger with a great sense of positive expectancy. I also get to take fun trips pretty regularly (cruises, Europe, Zero G flight, other countries, Disney World) while most of the regular people I know continue to complain about their 9-5 job and lack of vacation days.

 

CHRIS'S BUSINESS BEFORE: Before I worked with you, I understood a lot of pieces to the puzzle and had a fair amount of skills, but hadn't really seen a birds-eye big picture view of an online business... especially the possibilities that weren't being tapped. My business wasn't really a stable, mature business yet.

 

CHRIS'S BUSINESS AFTER: One of the biggest things is that I truly have a very successful business now.  I'm a recognized expert in several niches -- and in one niche I've built a thriving business... complete with emails, direct mail, months of follow-ups, and back-end products.  I even helped to write part of a book that's now found in Barnes & Noble, Borders  etc. -- which would NEVER have happened if I wasn't involved with you. In fact, in one of my niches (that you suggested to me years ago), I was named "Network Marketing Coach of the Year" over the other top guns.

 

My business changes have literally been worth well over a MILLION dollars in just the last few years.  In fact just ONE idea that you gave me for a site has now turned into a thriving six-figure business and has banked over $214,173.51 online - and that number continues to grow every single week automatically.  The ONLY thing I have to change on the site is putting up a new testimonial every month or two.  And I've outsourced pretty much everything else in my business so I don't even have to work each day if I don't want to. Plus, my other very recent info-marketing projects have done over $173,964.03...$330,000...$479,461.00 and more. And coming full-circle back to my passion...I was even able to invest a good sum of money into an Off-Broadway musical! Not bad for someone who started with you at age 22, right?

 

THE BOTTOM LINE: Honestly, if someone wants to make money online and they DON'T have your products on their shelf... they aren't serious.  You've got guarantees, pages of testimonials, success stories and raving fans -- you wouldn't have that if you didn't have solid, proven material.

 

Provided someone takes ACTION on what they get from you, it will be a wise, wise decision they'll make (I'm living proof!).

 

Yanik, if someone is on the fence about picking up one of your resources or tools -- I'd tell them "you're the real deal."  Starting from a tiny little business, I was fortunate enough to work one-on-one with you in your apprentice program and my business and personal life has completely changed -- not to mention I always earn back MULTIPLES of what I invest with you.  Thank you!

 

 

  "Finally Able to Make To His Kids Sporting Games & Be an Involved Parent..."

CASE STUDY: Michael Madden

LOCATION: Calabasas, CA

MARKETPLACE: Broadcasting

MICHAEL'S PERSONAL LIFE BEFORE: I was teaching full-time... coaching basketball as the national coach for the country of St. Kitts and broadcasting part time with WTEM -- and STILL not making enough money to support our growing family.

 

MICHAEL'S PERSONAL LIFE AFTER: I'll get to the bottom line WITHOUT using any hyperbole -- your materials were instrumental in saving my marriage and enabling me to support my family without any outside assistance.

 

You took a complex issue and simplified it enough for me to grasp. I am able to make it to my kids' soccer/volleyball/basketball games during the week days. I have much more freedom over my schedule, which enables me to be an involved parent... which enables my children to have 2 parents involved in their lives. They're healthy kids because of it, although my teenagers are at that "parents are uncool to have around stage."

 

We haven't gotten to the point yet where we get many vacations, but being a one man band takes time. I'm resigned to the fact that Rome wasn't built by one guy overnight anyway.

 

MICHAEL'S BUSINESS BEFORE: Before implementing strategies from a few of your ebooks, visitors to my site were on the one and done plan. They either came to my site and filled out an enrollment form pertaining to a $5,000 Broadcaster Training apprenticeship program -- or I'd forever lose the ability to establish any kind of relationship with them.

 

Needless to say, I spent a ton of money on advertising: $2,500 per month Adwords/Overture... which netted me only $3,000 per month due mainly to the quality of service we offer. In other words, the ONLY sales I was making was the low hanging fruit that fortunately made an emotional decision quickly.

 

MICHAEL'S BUSINESS AFTER: After implementing the suggestions, I netted $121,000 my first year and $101,000 the next. I have a healthy niche oriented list of 8000 people who have money to spend.

 

I no longer exclusively exchange my time for money. People are in my pipeline and being marketed even when my wife is ordering me to take the trash out. 80% of my business is on auto-pilot which allows me to keep that one last nerve intact (sorry... had to say that -- I have 5 kids).

 

Truthfully, the biggest tangible benefit is you've taught me how to ripen the fruit through education and consistent follow-up -- using killer copy.

 

Before returning to California, I left the teaching profession after 11 years service making $34,235. Very telling that my own children were eligible for free lunches due to our own low income. The first year the profit differential was $86,000 while the second was $66,000 -- and I haven't even been able to implement 1/5 of what you teach.

 

THE BOTTOM LINE: Most experienced marketers will tell you WHAT to do to succeed, but very few will teach you HOW to implement winning strategies and WHY you'll benefit from doing things a proven way...With all the carnival-barking hucksters conniving to get into any willing soul's wallet, I can understand a healthy skepticism of claims made these days. Not so with Yanik... based upon my experience using his products. The guy showed me what HE himself uses -- why it works and how it can work for anyone by following simple enough instructions that even a former gym teacher like myself can follow.

 

Nobody can buy my testimonial, as it's not for sale. I've been burned too many times purchasing products that are more sizzle than steak on account of someone's "Good 'ol Boy" testimonial network.

 

Implementing simple as connecting-the-dots suggestions found in 3 of Yanik's products, I've netted a bit over $276,000 the past 3 years. Not bad for a guy starting from square one.

 

Yanik: On a personal note, this exercise has caused me to internalize a few things. First off, I owe you a heartfelt thank you and have a debt of gratitude towards you. I'm sure you'll never understand the magnitude of the impact your work has resulted in and the lives you've touched in ways you may have never intended. Such is the beauty of the internet when talented teachers intersect with willing students.

 

 

  "New Mom Rakes in $58,000 PER Month with Her First Online Business..."

CASE STUDY: Liz Sherwood

LOCATION: Austin, TX

MARKETPLACE: Small Business & Internet

LIZ'S PERSONAL LIFE BEFORE: My job had informed me that my position would be filled by the time I got back from maternity leave. I could find another low paying job, but I wanted to see my daughter grow up and teach her myself.

 

My husband's couldn't quite support us, despite working 10-14 hours a day -- 6 days a week. We were happy to be together, but getting stretched pretty thin.

 

LIZ'S PERSONAL LIFE AFTER: What it's really worth is priceless. I get to stay home and raise my baby and my husband gets to quit his 65 hour a week job to see and work with his family.

 

People used to think I was wacky and bizarre with all of my ideas. Now I'm an innovator and my opinion seems to matter to people. But I don't care what they think anymore. I proved to myself that I can succeed on my own terms and in my own wacky way. I gained the self confidence to be myself. What a gift!

 

We just bought our first new car and look forward to more travel. We love seeing new things and meeting new people. Now we can! And... it sounds silly -- but we love to eat out, and now we can without feeling guilty for spending the money.

 

LIZ'S BUSINESS BEFORE: Non-existent.

 

LIZ'S BUSINESS AFTER: ...took me from ground zero (only having read Rosalind Gardner's book prior to the course) -- to idea -- to marketing and implementation. From $0 to $58,000 a month to start in 7 months. I should hit one million in gross profit on the front end by the end of the year. Now I have 197 subscribers to my $297 a month AdSense service with about 5200 on my list. And I haven't really kicked in my backend yet.

 

The biggest benefit is learning the marketing mindset. I still have a long way to go, but now that I've done it once, I can do it again... because I understand how it works.

THE BOTTOM LINE: Get on Yanik's list and hear what he has to say. See if what he says makes sense to you. Not every teacher works for every student. But Yanik is a great teacher and things happen around him. If the emails click for you, then make what sacrifices you have to -- but take action. Make the commitment -- take the step -- follow through to the end and change your life...

 


  "College 'Kid' Doing Over $100,000/Year From Something He Loves..."

CASE STUDY: Nathan Morris

LOCATION: Raleigh, NC

MARKETPLACE: Car Modifications (and Others)

NATHAN'S PERSONAL LIFE BEFORE:  I don't know that I want to revisit that to be honest...  I was working three jobs in high school trying to make enough money to purchase a vehicle and hopefully be able to help out with some of my college education.

 

I was extremely bothered by the attitudes of the people I worked with and the phenomenal strain it put on my social life—I didn't have one.  I never saw my family.  I'm shocked that I got decent grades in my classes—I was always falling asleep during classes, dates... It was really just a total nightmare.

 

NATHAN'S PERSONAL LIFE AFTER: Now I'm making up for all that lost time!  One of the most significant changes in my life style is the amount of free time that I have.  I literally can do just about anything I want—whenever I want.

 

It's almost frustrating sometimes that a lot of my buddies don't have the same freedom and a real reminder to me often of what I'm not missing out on!  I have an extremely healthy relationship with a wonderful woman now—something that in the past seemed very difficult due to time constraints and even money to do the things that I love.

 

I am currently working on getting a Lotus to park beside my Honda Civic drag car now because of my extra income!  I never thought that I'd be able to not only work on auto pilot, but with knowledge that I had from doing something I love—working on cars.    The only problem I have these days is trying not to take on too many new projects!

 

NATHAN'S BUSINESS BEFORE: I had created a small business in a very small niche using Yanik's strategies... well, okay—maybe 5% of them... and I was generating about $10,000 a year in income from my product sales.

 

NATHAN'S BUSINESS AFTER: I later met up with Yanik in Bethesda at a Starbucks after driving 12 hours to meet up with him to turn right back around and drive 12 hours back.  Anyhow, during that hour or two that I spent with Yanik at the coffee shop... he opened my eyes to so many new product ideas and marketing strategies that I honestly—almost two years later STILL haven't been able to fully take advantage of!

 

I am now making a full time income of over $60,000 and I literally have dumbfounded all of my college buddies since I only work for about 1 hour a day at night before bed. Even more incredible... in my main business, I have taken my income and successfully doubled it each year—and I'm on track to 10x it this year... putting me at over $100,000 a year from a VERY small niche, with a list of only just over 2000 people.

 

THE BOTTOM LINE: If you're afraid of changing your life and you're going to allow that fear to conquer you - then don't even bother with Yanik's tools. Yanik is a resource that is best tapped by those prepared to truly turn their lives upside down and discover a whole new realm of possibilities for their business.  But more importantly... look, I've looked at hundreds and hundreds of online marketing materials in the past 5 years—and no one, I mean no one comes close to offering the quality of information that Yanik does.

 

In fact, it seems that everyone else is always just repackaging Yanik's products—and very poorly so—usually losing all the REAL information!    

 

I'm 20 years old.  I've been making over $20,000 a year doing nothing since I was 17.  And this year I'm going to easily eclipse 6 figures.  Most of my work I did while working 3 jobs and attending university full time—if Yanik can teach me to build a business, he can teach you too.

 

 

  "From $20,000.00 in Debt to Six-Figures Online Practically on Autopilot..."

CASE STUDY: Ryan Ringold

LOCATION: Bloomfield Hills, MI

MARKETPLACE: Real Estate (and Others)

RYAN'S PERSONAL LIFE BEFORE: I lived in a two bedroom apartment and was borrowing money for rent from my roommate. I didn't have a car for 6 months -- I paid for gasoline with spare change. I had failed in business -- felt depressed, and was over $20,000 in debt again after going bankrupt once already.

 

RYAN'S PERSONAL LIFE AFTER: Since learning and implementing your strategies, I now drive a brand new BMW -- take 3 or 4 vacations per year -- spend summer days on the lake or by the pool and have time to spend with family and friends. I can donate and contribute time and money to worthy causes and help others around me.

 

The biggest personal benefit is freedom. I feel so blessed having the freedom to work for myself and have 7 days off if I choose... not to be working or building my business. Freedom gives peace of mind and a sense of good expectations.

 

RYAN'S BUSINESS BEFORE: Yanik, before I used your materials I was failing miserably on the internet. I was lucky to get 100 visitors per month to my website and I was losing about $100 per month. I made one or two sales per month and would get 4 or 5 subscribers, but I was losing money the entire time.

 

RYAN'S BUSINESS AFTER: Yanik... today after discovering your strategies and ideas and putting your materials to use, my business is thriving beyond what I could have imagined when I started.

 

Initially my goal was to make a car payment with my website. However, my newest website (which I launched 3 1/2 months ago) just did over $40,000 last month alone and I have only implemented 20% of your strategies!

 

My other sites consistently make me well into the six figure income each year and they are practically on autopilot. I'm getting thousands of visitors to my sites per month, hundreds of subscribers and I have a shot of doing $1,000,000 this year online. I'm making more money with my business now per month than many people earn in an entire year.

 

THE BOTTOM LINE: Yanik walks the walk. You know that someone is the real deal when not only they make money, but they have taught others to make money as well.

He is a leader in this industry and if you follow what he teaches and what he shares, then there is no limit to what you can accomplish. Just bring a desire to learn and a work ethic to take action and Yanik's information will get you to wherever it is that you want to go financially.

 

If I can make money in this industry, then ANYBODY can make money. I didn't know one thing about making money on the Internet before studying Yanik Silver... and his information has given me my life back!

 

 

  "Six Figures from Guitar Lessons Online..."

CASE STUDY: Andrew Koblick

LOCATION: Corte Madera, CA

MARKETPLACE: Guitar Lessons

ANDREW'S PERSONAL LIFE BEFORE: The five years before I started my business I was bouncing from job to job -- living paycheck to paycheck. Never knowing when I would hear about the next round of layoffs. Getting up at 6 a.m. so I could get to the city by 8:30. Stressing over the next deadline. Watching guys younger than me get promotions and knowing I was in a dead end job.

 

This was ruining my personal life as well. Kids, wife and family were embarrassed seeing me get laid off time and time again. Missing soccer, baseball and football games because I had to get some report out for the boss. In short, I was miserable.

 

ANDREW'S PERSONAL LIFE AFTER: I am now much more relaxed. I have time to spend with friends and family. Last year, we bought a new house. I bought a brand new car and in two weeks we are traveling for a weekend in the Hamptons.

 

How can you put a price on increased confidence and more importantly owning your life and not working for someone else? How do you put a value on being able to pick up the kids in the middle of the day and not worry about missing work? And more importantly, seeing the look in my kids eyes. Now they see a success and are proud of me.

 

ANDREW'S BUSINESS BEFORE: Before I bought any of your products, I had never made penny on the internet.

 

ANDREW'S BUSINESS AFTER: I have made over $275,000 in about three years. Last week I did a joint venture with a small competitor and we both made over $1,500 each for about 2 hours work. I am rolling out my Amazing Guitar 2.0 this month and estimate I will bring in over $40,000 using 5 simple e-mails.

 

Now I get approached with lucrative joint venture deals and I am now a major player in the market. Last month I helped broker a $15,000 joint venture deal with one phone call.

 

THE BOTTOM LINE: There are lots of gurus out there and they all sound great, but this I know: Yanik Silver Walks the Walk. Yanik is on everyone's A-List because his products deliver. I would recommend your products to anyone who wants a better way of life!! Thank you, Thank you, Thank you!

 

 

  "1,500,000 Extra Dollars..."

CASE STUDY: Jerry Clark

LOCATION: Plano, TX

MARKETPLACE: Training & Self Development

JERRY'S PERSONAL LIFE BEFORE: I was a single guy traveling the equivalent of 7 times around the world conducting trainings. I didn't have time for a meaningful relationship.

 

JJERRY'S PERSONAL LIFE AFTER: I'm married... Have an 8 month old son... I even have a better relationship with my oldest son, who's about to turn 19. He's attending University California -- Santa Barbara at the moment... We have 3 homes all within an hour apart -- that's for our personal use, including a 7,000 sq. ft. home and a 4,000 sq. ft. lake home. Own additional commercial and residential land, have multiple vehicles. Including His and Hers Mercedes Benzes. Mine is a CL600 -- hers is a SLK convertible.

 

JERRY'S BUSINESS BEFORE: I believe my Alexa Ranking was 683,952... I was traveling over 200,000 miles per year conducting trainings. I was earning just over $80,000 per month -- right at a million per year.

 

JERRY'S BUSINESS AFTER: As of April 24th 2006... My Alexa ranking is showing to be at 164,168... It was as low as 57,000 before some Alexa challenge that they experienced.

 

Last month I earned just a bit over $143,000 and now experience SEVEN Figure Annual Results. Last year I only traveled 76,000 miles and by the end of this year it should finish up with about 50,000 miles of travel -- which allows me to stay home more with my family.

 

THE BOTTOM LINE: I haven't really fully tapped into all that Yanik teaches and I've still been able to (conservatively) earn what I would estimate would be nearly $1,500,000 extra dollars that I probably would not have earned if I didn't start using just a few of Yanik's principles...

 

Trust me... I'm still doing most of the internet marketing wrong, and yet I've been able to add several hundreds of thousands of dollars per year in my pocket... and stay home more, as a result of these principles. If you're serious about picking up your productivity and pumping up your profits, then I would highly suggest you pick up the training resources that Yanik makes available.

 

I am truly humbled when I hear these kind of stories and I actually had to even ‘tone down' some of them because they sounded too incredible. I have files and files filled with success stories like these and nothing pleases me more. (You can click here to see even more case studies.)

 

But You Don't Need to Envy me Or My Students -- Join Us Instead!

 

Let me show you how to cash-in on just about any passion, hobby or niche you might be interested in. (Don't worry if you think you don't have your own expertise -- all the better because I've got loads of ways to profit from other people's resources and it will work just the same!)

 

Or if you're already successful online -- let's get you to the next level with what I'm now calling...

 

 "Yanik Silver's Ultimate A-to-Z Information Marketing Brain-in-A-Box"

 

Here's the deal...

 

Over the past year I put on two SOLD-OUT workshops on how to profit from information products. I did both workshops myself with no line-up of speakers and presenters. Attendees paid $15,000.00 for the information covered during the "Info Marketing Players" workshop and the "How to Sell High Priced Information Products & Services" workshop

 

As you might guess these were pretty exclusive events. (In fact, at each event there were lots of 6-figure and 7-figure information marketers in the audience sharing their own insider secrets when I put them on the spot.)

 

The thing is I've never presented an entire seminar and workshop devoted only to information marketing before these 2. The lucky few who attended walked away from this training with the ability to successfully expand any information marketing business to the next level or instantly take a new idea and create MONEY at will.

 

However the bad news is each event was a small, closed-door group. And if didn't make it to either event...it will probably NEVER be offered again (sorry!).

 

But there's good news!...

 

I recorded all 5 days of both workshops (about 43 hours worth of material!), added

in all my samples, exhibits, worksheets, examples, swipe files and charts to turned the whole thing into arguably one of the greatest "encyclopedias" of info-marketing know-how.

 

Check out this little "homemade" video I put together of me

combing through the big box you'll get with everything inside:

 

 

Here's What's Inside Each of the Workshop Recordings...

 

Mega Course #1:

The $5,000.00/person "Information Marketing Players" Workshop

 

 

Here's Your Blueprint to Profit From Almost Any Passion, Hobby or Niche and Cash-in By Selling High-Margin Information Products

 

The first major component of this System is my just released "Information Marketing Players Workshop". Think of this as your college degree for Info marketing.

 

The price to get in this workshop was $5,000.00 per person and the room was totally packed. (Yes, attendees really pay $5k to get in - unlike other events or products that give you some over-inflated value.)

 

 

During these 2 days, we covered absolutely every element of the information marketing, loads of examples, different models, a bulging swipe file and everything I use to consistently knock out one winning info product after another.

 

It was a complete "TELL ALL" about the information marketing business. How I've sold millions online & offline -- and how my students have sold millions more. I revealed secrets I've never shared publicly. In fact, much of the information revealed hasn't even been given to my close ‘marketing buddies' except for bits and pieces here and there.

 

But this was full disclosure time...

 

That's right, every single thing I've done in just a few years to sell $12,000,000+ myself in information products with absolutely zero employees (except my wife, Missy)!

 

The Workshop Will Not Be Repeated

But YOU Can Still Have a Front Row Seat!

 

First, you get the complete Workshop on audio CDs. It comes out to an entire library of professionally recorded audio CDs of almost the entire 2 day Workshop.

 

You'll be able to listen to these audios anywhere you are. Whether driving in the car, working out at the gym or just lounging around the house. You'll want to listen to these powerful audios over and over again to fully ‘imprint' all the breakthrough copy ideas, concepts and techniques presented.

 

Next, you'll get the entire Workshop captured on 9 DVDs for you. This is a like a front-row seat in your living room for the whole 2 day event. That means anytime you're ready you can pop in one of the digitally mastered DVDs and watch at your convenience. Whatever fits your schedule. Spend a little time each night or on the weekends mastering everything from the comfort of your home. The professional DVDs let you feel like you're right in the room experiencing and participating with attendees.

 

Finally, you get Three GIGANTIC Manuals: #1 and #2 are the actual Workshop notes, slides, exhibits, and swipe file and #3 is a complete A-to-Z sample of 5 different information products and all the promotion pieces.

 

During these 2 days, I covered absolutely every element that goes into creating a winning internet marketing business (from product idea conception, to creation to maximizing revenue). That means everything from all the little nuts and bolts that normally get glossed over to the big picture stuff to ensure you have a "MICRO" and "MACRO" view of the internet marketing business.